We were founded to translate psychology for HR.
MS was born from the realization that psychological reports did not speak the language of HR. Since 2016, we have developed technology, assessment tools, and processes to bring technical rigor closer to decision-making.
- 2016
- Year founded
- +45
- Companies served
- +50 mil
- Assessments completed
Companies that trust MS
We create value for more than 50 clients across Brazil.
Join the future of assessment.
From HR executive to founder of Brazil’s first HRTech
for online assessments.
Started in HR
Began his journey in Human Resources, working at major corporations such as Ambev and Gerdau.
Postgraduate degree in HR — FGV/SP
Postgraduate studies focused on behavioral assessment and leadership profile mapping.
Degree in psychology
Formal training in psychology to combine rigorous science and validated testing with business practice.
Founding of MS Avaliação
MS was created with highly rigorous technical processes and a focus on agility for HR.
Online platform and AI
Integration of algorithms and automation into our online platform to deliver reports within 24 hours.
5,000 assessments per month
More than 50,000 reports generated and native API integrations with leading platforms such as Gupy.
Márcio José Santangelo
CEO & founder · Technical lead · Psychologist and psychometrician
Holds a degree in psychology from UNIFAE, with an MBA in human resources and a postgraduate degree in business management from FIA/USP.
He began his career in HR in 2004, eventually reaching the position of senior executive with experience at companies such as International Paper, Delphi/Aptiv, Raízen (Cosan/Shell), Louis Dreyfus, Sanofi, and Grupo BIG. He worked across all HR subsystems, including talent acquisition, people analytics, rewards, and strategic planning.
In 2016, he combined his technical background in psychology with corporate experience to found MS Avaliação, Brazil’s first HRTech dedicated exclusively to online psychological assessment. The company developed proprietary tools with statistical validation and INPI registration, as well as AI-powered algorithms to translate technical results into business-friendly language. Today, MS conducts an average of 4,000 assessments per month.
The people who make the process work.
Each team member is responsible for a critical part of the operation, from technology to the technical scoring and validation of reports.
Eduarda Martins
PMO · General Manager OperationsIniciou como Menor Aprendiz e hoje atua como PMO e Gerente Geral da MS. É responsável por liderar as áreas de Operações, Suporte, Reanálise Técnica e TI, garantindo a eficiência de todo o ecossistema digital.
André Miranda Borges
CTO & Systems CoordinatorHolds a degree in Systems Analysis and coordinates the technical infrastructure and SisWEB. He leads API integrations with Gupy, Google, Microsoft, and AWS, ensuring platform stability and innovation.
Cristina dos Reis Moreira
Senior psychologist · Independent contractor · CRM consultingPsychologist accredited by the Federal Police and DETRAN/SP. She works on the technical review of psychological exams and on converting and consolidating reports into precise technical assessment reports.
Murilo Lopes Basso
Apprentice · Operation SupportIT student, working in candidate support within the Technical Review area. Provides administrative and billing support to the CEO and is being trained to become a Junior Consultant.
Luciana de Oliveira Nunes
English Language Specialist InstructorHolds a degree in Languages and Literature, with 23 years of experience in English, Cambridge certification, and training as a psychoanalyst. She conducts online language proficiency interviews for MS Solutions following the CEFR framework.
Three principles we never
compromise on.
They’re not values for the wall. They’re the choices we make every time
the process could take a shortcut.
Want to see MS in action?
Schedule a demo and see how MS can transform your company’s psychological assessment process.